If you search for the term ‘guided meditation’ on YouTube, you’ll receive an endless list of results? So what’s the added value of paid meditation and mindfulness apps?
The truth is that the immediate availability of content is both good and bad. One of the most common pain points with searching for health and wellbeing content online is that there is too much of it. It just takes too long to sift through it and find the content that is relevant to me.
Health apps can provide added value by creating content that is relevant, credible and delivering that content at the right time.