My mission is to help people live healthier, happier lives through useful and usable digital health products.
When I quit my last full-time job in 2017 and decided to set up as an independent design consultant, I had the freedom to choose who I wanted to work with.
I chose to focus on working with healthcare startups because I wanted to know that the products I work on have a real, meaningful and positive impact on the lives of their users. A bonus is working on products I can relate to myself – I probably tried every single fitness and meditation app out there 😉
I’ve spent most of my career in a hybrid designer-researcher role, so I wholeheartedly believe in user-centred design and continually testing assumptions.
I know that a lot of health tech businesses realise they need to incorporate more user research or co-design, but they are struggling to do so. They either don’t know where to start or don’t have sufficient resources.
Being specialised in digital health puts me in a unique position to conduct independent user testing of health and wellbeing apps and share guidelines and recommendations with healthcare startups. This way product teams that aren’t in a position to start custom research projects can still benefit from solid, insight-driven advice to create useful and usable digital health apps.