HELLO!

Thanks for stopping by!

I’m Marta Denkiewicz and I’m a designer, researcher and founder of Panacea Digital.

In this day and age, the patients and healthy living aficionados become more empowered through digital tools. I believe that now it is more important than ever to make sure that the digital solutions we put in their hands provide the best user experience and fulfil their needs.

As a researcher as well as a UX designer, I’m able to turn research findings into an actionable design and product opportunities — striking the perfect balance between your business goals and user needs to help you:

  • Acquire more customers
  • Increase user engagement and satisfaction
  • Test concepts before launching to reduce financial risk
  • Create effective product strategies
  • Quickly break down complex problems healthcare companies face to create usable and intuitive interfaces

WORKING WITH ME

Are you a digital health entrepreneur, dedicated to helping people live happier, better lives?

Do you care deeply about the user experience and value solid, insight-driven expertise over surface-level fixes?

Sounds like you? Then we’re a great match!

At the same time, I want to promise you this – you can expect the same level of commitment and dedication from me. I want to work closely with you to understand your users and figure out your business challenges to come up with solutions that will help you achieve both your business goals and your mission of helping people live healthier lives.

Here’s what you can expect when working with me:

Commitment

I believe strongly in the importance of digital health care and I’m dedicated to creating meaningful user experiences that impact the quality of people’s lives.

Collaboration

I believe the best outcome is achieved when the process is collaborative, there’s no “shiny result” at the end that will truly benefit your business if you are not included in the process. You know your business and you have a vision, I know about creating great digital experiences – the best result can be achieved if we work together, value each others expertise and trust in the process.

Empathy

Through my experience as a user researcher I understood that listening and asking the right questions truly are superpowers. I now apply the same emphatic approach to my consulting work and strive to fully understand both the user and the client I work with, to create meaningful solutions that benefit both.

Integrity

I believe in following a proven design process and getting to the bottom of the problem over promising quick fixes. But I also believe that projects (and designers) come in all shapes and forms, and if I think I’m not the best person for the job, I’ll be happy to suggest another path instead of promising something I can’t deliver.

QUALIFICATIONS AND EXPERIENCE

Education and courses

  • BA Culture Studies, University of Warsaw
  • BA New Media Art, Polish-Japanese Academy of Information Technology
  • BA Design Futures, University of Salford
  • Course: ‘E-health: opportunities and challenges’ by Karolinska Institute
  • Course: ‘M-health app development’ by the Health eResearch Centre in Manchester

Professional experience

I started working as a User Experience Designer in 2013, when I joined Sage to help them design their first cloud SaaS application for accountants.

From there I moved on to Epam Systems, global software design and engineering consultancy, through which I completed UX design projects for companies around the world, including MasterCard (US), Swegon (Sweden), Danfoss (Denmark) and Julius Baer (Switzerland).

In 2017 I started collaborating with The Co-op as an independent User Researcher. While I was working with the Co-op, I also founded Panacea Digital to focus on working with healthcare startups and started conducting independent user testing of digital health apps.

Below are selected projects from my personal portfolio.

SELECTED PROJECTS

Challenge

The Co-op wanted to launch new digital service in prescription management area. They needed to understand user needs and validate UX strategy before dedicating large amount of resources to development phase.

What I did

  • User interviews
  • Prototype testing
  • Recommendations for UX strategy and requirements

Outcomes

  • Validated, insight-driven UX strategy
  • Reduced financial risk of launching new products, and confidence in their product-market fit
  • Competitive advantage through UX design that solves user pain points

Challenge

Sage was launching their first cloud SaaS product for accountants. They wanted to create competitive advantage by streamlining one of the most problematic steps in accountants workflow.

What I did

  • ‘Gamification’ workshop
  • Prototyping
  • User testing
  • Interaction design

Outcomes

  • Competitive advantage through creating streamlined solution for a complex workflow
  • Validated and tested interaction design solution
  • Differentiating approach instead of out-of-the-box UI design

Challenge

One of MasterCards’s B2B web apps was causing high volume of customer support queries. The app’s UI was complex and didn’t reflect users’ mental model, therefore they weren’t able to complete the tasks on their own. MasterCard wanted to prototype and test new approach to the UI to validate the investment required in re-engineering the application.

What I did

  • User interviews
  • UX strategy
  • Information architecture
  • Interaction design
  • Prototyping

Outcomes

  • New approach to the UI that reflects users’ workflow and their understanding of the domain
  • UI approach that enables more users to self-serve, reducing the need for customer support
  • Tested and validated UI approach and the confidence that the engineering investment would generate substantial ROI

PEOPLE WHO WORKED WITH ME SAY

Marta’s insights and knowledge have enabled me to make informed product decisions quickly, always keeping the user in focus, and to make changes that make a real difference to how people use, and perceive, the product.

Derek Harvie
Product Manager for Pharmacy, The Co-op Group

Marta’s ability to synthesise findings and develop insight useful for the design and product teams has been used as an example of best practice.

James Boardwell
Head of User Research, The Co-op Group

Marta delivered a creative and thoughtful solution, planned and conducted a massive user testing with 28 participants from different countries. Marta’s skills and abilities, combined with a positive attitude were of a tremendous benefit to our success and ensured that design process on the project addressed the needs of the business and its customers.

Tatsiana Khiliutka
Experience Design Director, Epam Systems (Danfoss project)