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  • 5 UX Recommendations for Food and Nutrition Apps

    Food tracking apps are one of the most commonly used health and wellbeing apps. As I learnt from interviewing health app users, people typically track food to: stay within the recommended calorie…

  • Trust and Credibility in Health Apps

    ‘Build trust and credibility’ is one of the 5 guiding principles for designing user-centred health and wellbeing apps. These principles are recommended based on the user testing of 20 health and wellbeing…

  • 6 Rules for Onboarding Users to Your Health App

    User onboarding is an incredibly important step in the user journey of any app. The first impression of your product will often determine whether people will stick with it or use it…

  • Common UX / UI Mistakes Made in Fitness Apps

    With the number of health and wellness apps constantly growing in app stores, intuitive and friction-less fitness app UI and UX design becomes a crucial competitive advantage. Users downloading a new app,…