Helping healthcare startups understand their users and design digital products they'll want, use and love.


Hey there, I’m Marta! As a researcher as well as a UX designer, I’m able to turn research findings into an actionable design and product opportunities — striking the perfect balance between your business goals and user needs to help you:

  • Acquire more customers
  • Increase user engagement and satisfaction
  • Reduce financial risk of launching new product or feature
  • Create effective product strategies
  • Quickly break down complex problems healthcare companies face to create usable and intuitive interfaces


Independent digital health research reports for competitive benchmarks, market insight and informed product strategy.

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Learn proven UX design methods that will help you understand your audience, build successful digital health products and earn loyal and engaged user base.

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Get done-for-you user testing, usability audits and prototyping services from an experienced designer and researcher dedicated to digital health.

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New digital service for prescription management

The Co-op Group, the largest British co-operative society, wanted to test new digital service idea in prescription management area. Through iterative prototyping and regular user testing, I helped The Co-op validate their concept, reduce the risk of launching a new product and create insight-driven product strategy.

Marta’s insights and knowledge have enabled me to make informed product decisions quickly, always keeping the user in focus, and to make changes that make a real difference to how people use, and perceive, the product.

Derek Harvie
Product Manager for Pharmacy, The Co-op Group

Marta’s ability to synthesise findings and develop insight useful for the design and product teams has been used as an example of best practice.

James Boardwell
Head of User Research, The Co-op Group


Health App Design Blueprint

What sets apart apps with highly-engaged and loyal user base from those that see users signing up once and never returning?

It’s not the latest UI trends, shiny animations or even smart onboarding tactics.

It’s the process they went through to discover, understand and fulfil user needs.

Sign up to  ‘Healthcare UX Design Blueprint‘ email course to learn 21 proven methods for designing digital health apps that get the 5-star user reviews.

Sign up to 7-day email course


Monthly research in your inbox

User Says is a monthly column in our newsletter. Each month we ask 3 ehealth and mhealth users about why they use digital health products, what’s good about them and what could be improved.

Listening to real users talking about their needs and challenges is a great way for founders and entrepreneurs to discover innovation ideas for their products.

Subscribe below to get your monthly dose of inspiration:

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[Infographic] How to Validate Your Health App Idea

It takes courage, passion and dedication to pursue one’s vision and found a successful startup. But smart founders and entrepreneurs don’t rely on passion alone – they know that due diligence in market and customer research is as important as the vision itself. If you want to create a health app startup, view the infographic…


[Infographic] 6 Steps to Developing Healthcare Apps

One thing I’ve learnt from attending Giant Health Event 2018 was that grassroots innovation is really common in the health field. A lot of startup founders I spoke to were clinicians, nurses, patients and carers that stumbled upon a problem through their own experience and decided to do something to fix it. Creating a tech…


How to Develop Healthcare Apps with Patient-Centred Approach

Health tech industry is booming and mobile healthcare apps are expected to empower more patients to take control of their health and wellness. So why with 320,000 health apps in app stores the patient adoption of mhealth solutions is still low? According to leading industry publications, mhealth app developers fail to address key user needs…

Companies that trusted me in the past