Helping healthcare startups understand their users and design digital products they'll want, use and love.


Hey there, I’m Marta! As a researcher as well as a UX designer, I’m able to turn research findings into an actionable design and product opportunities — striking the perfect balance between your business goals and user needs.

Using a mix of design and research methods I help healthcare startups answer three critical questions:

  • What to build?
  • How to build it?
  • How to improve what’s already built?

What to build?

You have an idea for a healthcare startup but you want to make sure you’re heading in the right direction before spending time and money on developing the solution.

I can help you understand your users, make sure you’re solving the right problem and refine your value proposition.

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How to build it?

You have a clear vision and the confidence that it solves the right problem. Now you have to turn that vision into tangible product requirements – where do you start?

I can help you get from the idea to detailed design specification you can hand in to your developer.

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How to improve what’s already built?

You’ve launched your app and you’re getting traction. In order to get where you are, you had to make choices and leave some things for later. Perhaps UX design and user testing didn’t get as much attention as they should have?

That’s totally fine – now it’s the time to step back and give it a proper thought.

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New digital service for prescription management

The Co-op Group, the largest British co-operative society, wanted to test new digital service idea in prescription management area. Through iterative prototyping and regular user testing, I helped The Co-op validate their concept, reduce the risk of launching a new product and create insight-driven product strategy.

Marta’s insights and knowledge have enabled me to make informed product decisions quickly, always keeping the user in focus, and to make changes that make a real difference to how people use, and perceive, the product.

Derek Harvie
Product Manager for Pharmacy, The Co-op Group

Marta’s ability to synthesise findings and develop insight useful for the design and product teams has been used as an example of best practice.

James Boardwell
Head of User Research, The Co-op Group


Health App Design Blueprint

What sets apart apps with highly-engaged and loyal user base from those that see users signing up once and never returning?

It’s not the latest UI trends, shiny animations or even smart onboarding tactics.

It’s the process they went through to discover, understand and fulfil user needs.

Sign up to  ‘Healthcare UX Design Blueprint‘ email course to learn 21 proven methods for designing digital health apps that get the 5-star user reviews.

Sign up to 7-day email course


Monthly research in your inbox

Each month I ask 3 mhealth users to give me a ‘virtual tour’ of their phones and tell me about any apps they use to manage their health and wellness. I share what I’ve learnt in my monthly newsletter.

Subscribe below and let’s find out what’s on the phones of digital health users:

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[Infographic] 6 UX Recommendations for Female Health Trackers

What’s next? Subscribe for monthly research updates from our ongoing user testing of female health apps. Interested in custom user testing for your health app? Get in touch on or through enquiry form and let’s chat about user testing and UX design projects for your health app.

Behaviour change techniques featured image

Behaviour Change Techniques in UX/UI Design

Couple of months ago I had an opportunity to chat to the Changing Health product team. I was impressed by their very informative and interesting whitepaper on the personalised application of behaviour change techniques (BCTs) in their diabetes management app. The whitepaper talked about the 12 effective techniques for behaviour change interventions. Inspired by what…


[Infographic] How to Validate Your Health App Idea

It takes courage, passion and dedication to pursue one’s vision and found a successful startup. But smart founders and entrepreneurs don’t rely on passion alone – they know that due diligence in market and customer research is as important as the vision itself. If you want to create a health app startup, view the infographic…

Companies that trusted me in the past