Couple of months ago I had an opportunity to chat to the Changing Health product team. I was impressed by their very informative and interesting whitepaper on the personalised application of behaviour change techniques (BCTs) in their diabetes management app. The whitepaper talked about the 12 effective techniques for behaviour change interventions. Inspired by what…
Hey there, I’m Marta! As a researcher as well as a UX designer, I’m able to turn research findings into an actionable design and product opportunities — striking the perfect balance between your business goals and user needs.
Using a mix of design and research methods I help healthcare startups answer three critical questions:
- What to build?
- How to build it?
- How to improve what’s already built?