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Common UX / UI Mistakes Made in Fitness Apps
With the number of health and wellness apps constantly growing in app stores, intuitive and friction-less fitness app UI and UX design becomes a crucial competitive advantage. Users downloading a new app,…
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Improve Your Health App’s Acquisition and Retention Rates with User Journey Mapping
User acquisition and retention rates are arguably the most important product metrics to track and optimise. They represent the initial steps of the user journey and set the foundation for all other…
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The Elements of Successful Acquisition and Onboarding Journey
More often than not, user acquisition and retention are considered two separate metrics, both requiring different techniques to track and optimise. That might make sense from the business standpoint, but from the…
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How Landing Page Testing Helps You Acquire More Users
User acquisition is the cornerstone of every startup, especially in the early stages after the launch of the product. You spent a lot of time and effort building and perfecting the product.…
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5 Findings from User Testing of Mood Tracking Apps
As a UX designer and a user researcher, I’m committed to insight-driven design and continually testing assumptions. I’m also passionate about digital health and learning more about how people use technology to…
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How Fitbit Could Improve Their Dashboard – UX Teardown and Redesign
In the previous post, we talked about UX design guidelines for useful health dashboards. To illustrate the outlined principles, this week we’ll have a look at a real-life example: recently redesigned Fitbit.com…
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6 Guidelines for Designing Useful Health Dashboards
In the previous post, ‘Make it easy to enter health data’, we’ve discussed UX best practice and recommendations to facilitate tracking of one’s health data. Naturally, data entry is only the first…
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Health Tracking – 5 Design Guidelines for Mobile Health Apps
Eliminating unhealthy habits and taking action towards a healthier lifestyle is difficult. The common wisdom says that the first step to making positive changes is to increase self-awareness and learn about one’s…
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Three Steps to a Successful UX Strategy
Fortune identified ‘no market need’ as a top reason for newly launched products to fail (42% of startups failed due to this reason). In this regards, a digital healthcare solution is no…
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Discover User Needs Quickly, Easily and Effectively
You probably heard this over and over again: the secret to designing successful product is getting to know your users. Most articles and resources repeat this like a mantra and they are…
