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Behaviour Change Techniques in UX/UI Design
Couple of months ago I had an opportunity to chat to the Changing Health product team. I was impressed by their very informative and interesting whitepaper on the personalised application of behaviour…
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[Infographic] How to Validate Your Health App Idea
It takes courage, passion and dedication to pursue one’s vision and found a successful startup. But smart founders and entrepreneurs don’t rely on passion alone – they know that due diligence in…
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[Infographic] 6 Steps to Developing Healthcare Apps
One thing I’ve learnt from attending Giant Health Event 2018 was that grassroots innovation is really common in the health field. A lot of startup founders I spoke to were clinicians, nurses,…
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How to Develop Healthcare Apps with Patient-Centred Approach
Health tech industry is booming and mobile healthcare apps are expected to empower more patients to take control of their health and wellness. So why with 320,000 health apps in app stores…
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Common UX / UI Mistakes Made in Fitness Apps
With the number of health and wellness apps constantly growing in app stores, intuitive and friction-less fitness app UI and UX design becomes a crucial competitive advantage. Users downloading a new app,…
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Improve Your Health App’s Acquisition and Retention Rates with User Journey Mapping
User acquisition and retention rates are arguably the most important product metrics to track and optimise. They represent the initial steps of the user journey and set the foundation for all other…
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The Elements of Successful Acquisition and Onboarding Journey
More often than not, user acquisition and retention are considered two separate metrics, both requiring different techniques to track and optimise. That might make sense from the business standpoint, but from the…
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How Landing Page Testing Helps You Acquire More Users
User acquisition is the cornerstone of every startup, especially in the early stages after the launch of the product. You spent a lot of time and effort building and perfecting the product.…
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5 Findings from User Testing of Mood Tracking Apps
As a UX designer and a user researcher, I’m committed to insight-driven design and continually testing assumptions. I’m also passionate about digital health and learning more about how people use technology to…
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How Fitbit Could Improve Their Dashboard – UX Teardown and Redesign
In the previous post, we talked about UX design guidelines for useful health dashboards. To illustrate the outlined principles, this week we’ll have a look at a real-life example: recently redesigned Fitbit.com…
