Hello there!

  • Are you a passionate healthcare entrepreneur with a mission to help people live healthier, happier lives?
  • Do you have an idea for healthcare startup but don’t know where to start building your product?
  • Do you need a way to bring your concept to life and get people excited about your idea so that you can help more people?
  • Do you want an objective opinion on your concepts and products from someone who has designed and tested healthcare applications? Someone who spent hours in user testing sessions observing how people use digital health technology?

If so, then you are in the right place. I’d be happy to help.

How I can help

I use insight generated through my independent user testing of health and wellbeing apps and 7 years of experience in digital product development to help you make your product the best it can be. Because I believe that the right digital health products can make health and wellbeing accessible.


Get started with one of the packages below or get in touch for a custom project quote.


If you need a professional perspective on your product strategy or design, I offer 60-min Skype consultations.

This a focused session where I will review your product and provide feedback and recommendations around 3-4 key questions or challenges you might have in relation to your product strategy, UX or usability.

After the call you’ll receive a video recording and a PDF with my notes from the session.

Currently available at £240/hr rate

Get in touch using the contact form below or email me on contact@panacea.digital to get started

Expert Review

I’ll examine your product against UX design guidelines for digital health apps. You’ll receive a comprehensive PDF report with actionable recommendations for usability and UX design improvements.
The guidelines are based on my independent user testing of health and wellbeing apps and cover the following topics:

  • Onboarding
  • Goal setting
  • Health tracking
  • Displaying health data
  • Content and health education
  • Trust and credibility
  • Providing recommendations
  • Health communities

The review is currently available at £750

Let’s work together

Fill in the contact form and briefly describe your project.

I’ll get back to you with additional details and we’ll schedule a call to get to know each other and see if we’re a good fit.

None of the services above sound like what you need? We can discuss custom UX design and user research engagement.

I’m looking forward to hearing about your project.